Privacy Policy

Expedition Travel Agency ("we", "us", "our", "Expedition Travel Agency") values the trust placed in us by the data subject ("you", "your", "user", "subscriber") and therefore, we follow the highest standards of privacy guidelines to protect the information shared by you with us.

This privacy policy describes the usage of information provided or collected by Expedition Travel Agency and/or its subsidiary (ies) and/or affiliate(s) (collectively referred to as the "Company"), which operates various websites and other services including but not limited to delivery of information and content via any mobile or internet connected device or otherwise (collectively the "Services"). We follow this privacy policy by applicable law in the places where we operate. In some cases, we may provide additional data privacy notices specific to certain services or regions. Those terms are to be read in combination with this policy.

This Privacy Policy should be read in conjunction with the Terms of Use applicable to the services you are using.

1. What does this privacy policy cover?

The objective of the privacy policy is to inform you regarding the processing of your personal information which is collected during your visit to our website. This policy applies to current and former visitors of the website, users who register with Expedition Travel Agency in connection with the use of our services, or whose information Expedition Travel Agency otherwise receives in connection with its services.

2. Non-personal data

"Non-personal data" means any information that cannot be related to your identity and therefore cannot be classified as personal data, like e.g. information on browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions, and browsing and search activity.

3. Processing

"Processing" means any operation or set of operations that are performed on data such as collection, recording, organizing, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

4. What information is collected

If you visit our website, no personal data is collected and recorded unless you provided it voluntarily, e.g. as part of a survey or an online form.

The website also collects and processes anonymized non-personal data on its visitors (including cookies) using a web statistics service (Google Analytics).

This shall include, without limitation, the following data:

• The shortened IP address of the requesting device (the last three digits are deleted);
• Date and time of your visit;
• Java on/off;
• Cookies on/off;
• URL of referrer (the previous page visited);
• The browser and operating system;
• Information about page interaction (scroll height, clicks, and mouse motions);
• Time and duration of page interaction;
• Visited subpages and the relevant duration of stay;
• Entered search queries;
• Banner and link click.

In addition, whenever the visitor accesses our website, servers shall automatically save general access data in the server logs' files.

This processing of (personal) data is necessary for our legitimate interests (i.e. marketing by increasing the range of our website/services).

5. Cookies & Tracking Technologies

We use cookies, web beacons, tracking pixels, and similar technologies to improve user experience and optimize the performance of our website. Cookies do not cause damage to your device and do not contain viruses, trojans, or other malicious software. A cookie stores information linked to the specific device used. You can manage or disable cookies through your browser settings at any time.

6. Google Ads, AdSense, Conversion Tracking & Remarketing

We use Google Ads, Google AdSense, Google Analytics, and third-party advertising services to promote our website, measure advertising performance, and display relevant advertisements to users across the internet.

• Third-Party Vendor Cookies: Third-party vendors, including Google, use cookies, device identifiers, and other tracking mechanisms to serve ads based on a user's prior visits to our website or other websites on the Internet.
• Personalized Advertising & DART Cookies: Google's use of advertising cookies (such as the DART cookie or Google Advertising ID) enables Google and its partners to serve personalized ads to users based on their browsing behavior, interests, and visits to our website and/or other sites across the web.
• Conversion Tracking & Remarketing: We utilize Google Ads Conversion Tracking and Remarketing tags. This allows us to measure campaign effectiveness, count actions taken after clicking an ad (such as inquiry form submissions or tour bookings), and display tailored advertisements to users who have previously visited specific pages on our website.
• Google Analytics Integration: We use Google Analytics to monitor site traffic, user interaction, and campaign performance. Google Analytics may collect anonymized IP addresses, browser types, device information, and interaction metrics. Data collected through Google Analytics may be linked with Google Ads for interest-based advertising and demographic reporting.

7. Compliance with Google Publisher Policies

Expedition Travel Agency strictly adheres to the Google Publisher Policies and Google Publisher Restrictions. Specifically:

• We do not place advertisements on pages containing prohibited content, illegal materials, adult content, copyrighted material without authorization, deceptive practices, or malicious software.
• Ad layouts are strictly formatted to prevent accidental clicks, ensuring clear separation between ad units and site content.
• We comply with Google's EU User Consent Policy and applicable global privacy standards for data collection and user notification.

8. How to Opt-Out of Google Ads & Third-Party Tracking

You have options to control how Google and third-party vendors use your information for advertising:

• Google Ads Settings: You can opt out of personalized Google Ads or customize your ad preferences by visiting Google Ads Settings or Google My Ad Center.
• Google Analytics Opt-out: You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
• Network Advertising Initiative (NAI): You can opt out of third-party vendor cookies for personalized advertising by visiting the Network Advertising Initiative Opt-Out Page or Digital Advertising Alliance Opt-Out Page.
• Browser Controls: Most web browsers allow you to block third-party cookies or delete cookies upon closing your browser. Please refer to your browser settings (Chrome, Firefox, Safari, Edge) for guidance.

9. Regional Privacy Rights (GDPR & CCPA/CPRA)

Depending on your location, you may have specific data rights:

• European Economic Area (EEA) / UK (GDPR): You have the right to access, rectify, erase, restrict processing of, or port your personal data, as well as the right to withdraw consent for targeted advertising at any time.
• California & US State Residents (CCPA/CPRA): California residents have the right to know what personal information is collected, request deletion, and opt out of the sale or sharing of personal information for targeted behavioral advertising. We do not sell personal data for monetary compensation.

10. Children's Privacy

Our services are intended for general audiences and are not directed towards children under the age of 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately to have the data removed.

11. Amendments

We may modify this Privacy Policy and our data security provisions at any time, in particular, if new laws, Google policies, or regulations need to be adopted. Please review this page periodically for updates.